See Jane Go takes men out of the ride-hailing equation

by , CNET

When investor William Jordan’s teenage daughter asked last February if she could drive for a ride-hailing service like Uber or Lyft, he said no way. It didn’t seem safe for her to chauffeur around male strangers.

Jordan later researched other ride-hailing apps in the Los Angeles area that might be more secure for women, but he came up empty. So he decided to start his own company, See Jane Go. The service launched Tuesday in Orange County, California, and is designed exclusively for women: only female drivers and only female passengers.

“All of the homework we did, much of it was statistics around violence, led us to believe there really is a market for this,” said See Jane Go CEO Kimberly Toonen.

News of sexual assaults by ride-hailing drivers has been a frequent occurrence. Reports of rape, sexual assault and harassment have grabbed headlines in California, Georgia, Illinois, Texas, Washington, Florida and other states. An Uber driver in Boston was charged with raping a 16-year-old female passenger in August, and earlier this month police reported another Uber driver in the city was charged with two counts of rape after driving a woman home late at night.

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Sep, 13, 2016